The Design Rules We Break on Purpose

At Urth, we love beautiful bouquets. But we don’t always love the rules that come with them. The ones that say colours must match, that stems should be symmetrical, that there’s one “correct” way to arrange. We grew up on our mothers overgrown gardens. On bunches made by hand, not with tape and formulas, but with instinct. So when we build bouquets, we don’t try to make them perfect. We try to make them feel.

We don't always chase symmetry

You’ll often see one tall stem reaching out, or a spray that spills slightly to the left, or an anthurium hanging at the bottom of one side. That’s not a mistake. We like movement. Imperfection. Arrangements that lean, reach, and open like they’re still alive, not frozen in a grid.

We don’t stick to colour theory

Sure, we love a good palette. But sometimes, contrast tells a better story than harmony. We’ll mix muddy pinks with marigold yellow. Or sneak in one unexpected stem that makes the whole thing pop. Because feelings aren’t always pastel, they’re bold, strange, sometimes contradictory. So are our flowers.

We avoid fillers that don’t feel real

We barely use baby’s breath or stiff, plastic-feeling leaves. Instead, we use seasonal greens, textured stems, dried flowers, branches, sometimes even things foraged near the farm. You’ll find wild creepers, or curling eucalyptus, not because they “fit,” but because they tell a story.

We follow instinct over trend

We don’t copy Pinterest boards.
We ask: What’s blooming today? What’s the mood? Who is this for?
Some bouquets come out delicate. Some are chaotic. Some feel like a forest in your arms.
We let the flowers decide.

Because flowers aren’t meant to be controlled.

They’re meant to be felt. Held. Given. Watched as they open slowly over days. We design with that same spirit - thoughtful, loose, alive.

At Urth, we break the rules. On purpose. Because flowers, like feelings, aren’t meant to be perfectly arranged.