Our Why

We believe that everyone should live with a little more green. We come from two generations of greenhouse growers. The more we grow, the more we’re sure that surrounding ourselves with nature changes everything. It makes us friendlier, happier, kinder… even healthier. So we invite you to join us in cultivating a space, and a life, with flowers and plants. Whether you’ve been blessed with a green thumb or feel like you could wither flowers with only a look, we are here to help you create your lush corner of life. Take it from us - we know how wonderful it can be.

Our Approach

We’re growers first, and our experiences inform our approach to the things we produce. At Urth, we believe in farm-direct, transparent growing, and sourcing, which means we use sustainable growing practices like trimming waste and recycling water. This means we say “bye” to all those middlemen, "yes” to fresher, longer-lasting flowers and plants, and to a conscious, slower, greener way of living.

Our Green Essentials

We work with the best florists and farmers to offer stunning bouquets, curated plants, and creative accessories that fit every occasion - whether it's a small do, a big shebang, or just ‘because’, you’ll always receive products that are nurtured, designed, and rooted in love.
We mind the little details to ensure that sending blooms and greens is as enjoyable as receiving them.  

Flowers and plants make life better. 

And us? We make flowers and plants easy.